Growing demand for plant-forward food

Plant-forward is now the widely accepted term for menus and eating patterns that include more plant-based ingredients and fewer animal-sourced ingredients. The Produce for Better Health Foundation (PBH), in its Have A Plant: The Plant-Forward Eating Guide, positions plant-forward as an inclusive style of eating that is appealing to more people simply because it doesn’t omit […]

Aldi, Team GB aim to give 1 million new kids skills to prep healthy meals

In a quest to get one million children across the UK to learn to prepare nutritious, affordable food meal options, Aldi has expanded its Get Set to Eat Fresh education programme partnership with Team GB and Paralympics GB. The goal of the latest initiative is to have children ages 5-14 build skills necessary to cook […]

Tesco hopes Better Baskets logos push consumers to eat more healthy

Tesco has launched a new campaign called Better Baskets that aims to help drive more healthful choices in store by UK customers. Typically, supermarket signage and aisles of not-so-healthy choice can draw shoppers’ eyes away from better-for-you food options, especially fresh fruits and vegetables. Tesco officials say that 86% of those who shop in their […]

Veg Power adds Hazera Seeds UK to growing membership programme

European fresh fruit and veg sector facing tumultuous period, says Freshfel

Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]

Research Perspective and Analysis: Positive Outlook For Fresh Food Despite A Negative Year

Soil Association notes organic market will hit £2.5 billion by the end of 2020

By Giuseppe Parlato, Research Analyst Global sales of fresh food products have grown continuously in recent years, driven by increased demand for healthier, unprocessed products. In 2020, the impact of the COVID-19 pandemic and its consequent restrictions on consumer movements led to negative volume growth. Although a greater degree of home seclusion led to increased […]

Divine trinity: Fresh, with a Bite and a Zing

Food is a central theme during meetings between individuals who work in the fresh produce industry. In Croatia, I recently had a discussion with a French colleague, who told me about the love that the famous French chef Paul Bocuse had for cream, butter, and wine. Bocuse reputedly once said: “I like butter, cream and […]

Healthy food campaigns aimed at kids, adults, kick off in UK

Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]

Investors help push Tesco to increase healthy food sales

A group of investors who had pressured Tesco to provide higher sales of healthy food got their wish this week as the UK retailer announced plans to improve nutritious option in its stores. Tesco, which had committed to lifting sales of healthy products to 65% at UK stores, promised to carry the commitment to its […]